Hello, My Name Is Tal Rolande​ .

I’m a Toronto-based copywriter working at the intersection of art and science.

Chantal Plourde - Copywriter, Marketing, SEO

About Me​

My name is Chantal Rolande Kathleen Plourde — but you can call me Tal Rolande. I was born in Scarborough and spent the first part of my life on Lake Simcoe before moving to Ottawa to earn my Bachelor of Arts in English and Communications with a concentration in Image Politics and Persuasion from Carleton University. Now I’m back in Toronto wrapping up a certificate in Digital Analytics at George Brown College. 

Currently, I’m a senior copywriter at The Home Depot and the co-founder of Purple Penguin. Over the last 9 years, I’ve held positions at The Home Depot Canada, HomeStars, and Shared Inc. My freelance work has been featured on the Ontario Cannabis Store, Saskatchewan, and BC Cannabis stores for San Rafael ’71, Gage Cannabis and NOYA Cannabis.

Want to learn more about me or have a project in mind? Get in touch


See my portfolio of selected work from The Nemesis, Purple Penguin, San Rafael ’71, Ontario Cannabis Store, and Gage Cannabis.

The Nemesis
The Nemesis - Metaverse, Gaming, Events

Search engine optimization, keyword research, and proofreading company white paper for spelling and grammar

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Purple Penguin
Purple Penguin Logo

Co-Founder and Chief Marketing Officer responsible for site development, brand strategy, copywriting and SEO

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Writing guided meditation scripts for a virtual reality (VR) Mindfulness-based stress reduction (MSBR) tool

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San Rafael '71
San Rafael '71 Cannabis

On-page search engine optimization, keyword research, competitive analysis and copy for Aurora Cannabis

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FinanceIt Logo

Collaborating with cross-functional teams to write web content, social media, marketing copy at a mid-size FinTech startup

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Ontario Cannabis Store
Ontario Cannabis Store Logo

Writing bilingual product descriptions in English and French for Gage Cannabis Co. on the Ontario Cannabis Store

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Gage Cannabis
Gage Cannabis Co Logo

Writing blogs, newsletters, press releases, and social media for Michigan-based licensed producer Gage Cannabis

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Noya Cannabis
Noya Cannabis

Writing product descriptions, emails, and social media for NOYA Cannabis (formerly Radicle Medical Marijuana Inc.)

Product Descriptions

If you would like to see more examples of my work, please email me at hello@talrolande.com 



Researching, writing, proofreading and editing your ads, articles, emails, product descriptions,  scripts, websites.

Content Marketing

Building brand awareness by curating and creating content that boosts reach and connects with your customers.

Social Media

Optimizing your message with the right images and keywords to resonate with your target audience.


Implementing industry-specific, keyword-rich, optimized content to increase organic visibility for your brand.


Brainstorming and designing ways to explain data through wireframes, infographics, storyboards, presentations. 


Setting up your domain host, installing your WordPress theme,  visual design and plugin customization.

Get In Touch

I live in Toronto — but the great thing about writing is that it can be done from anywhere. My clients live down the street, across town and around the world. Getting in touch is easy by phone, email, or Signal. Send me a message and see how I can help!


Toronto, Ontario





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