My name is Chantal Rolande Kathleen Plourde — but you can call me Tal Rolande. I was born in Scarborough and spent the first part of my life on Lake Simcoe before moving to Ottawa to earn my BA at Carleton University. Now, I’m back in Toronto studying Digital Analytics at George Brown College.
Currently, I’m a writer at The Home Depot and the co-founder of Purple Penguin. Over the last 8 years, I’ve held positions at HomeStars, The Home Depot Canada and Shared. My freelance work has been featured on the OCS, Saskatchewan and BC Cannabis stores for San Rafael ’71, Gage Cannabis and NOYA.
Want to learn more about me or have a project in mind? Get in touch!
See my portfolio of selected work from The Home Depot, Purple Penguin, San Rafael ’71, Ontario Cannabis Store, Gage Cannabis and more.
Developing how-to articles and content to support the Supplier Analytics Program in the United States and Canada
Co-Founder and Chief Marketing Officer responsible for site development, brand strategy, copywriting and SEO
On-page search engine optimization, keyword research, competitive analysis and copy for Aurora Cannabis.
Writing and editing web content, social media & marketing copy in-house for a mid-size FinTech startup.
Researching, writing, proofreading and editing your ads, articles, emails, product descriptions, scripts, websites.
Building brand awareness by curating and creating content that boosts reach and connects with your customers.
Optimizing your message with the right images and keywords to resonate with your target audience.
Implementing industry-specific, keyword-rich, optimized content to increase organic visibility for your brand.
Brainstorming and designing ways to explain data through wireframes, infographics, storyboards, presentations.
Setting up your domain host, installing your WordPress theme, visual design and plugin customization.
I live in Toronto — but the great thing about writing is that it can be done from anywhere. My clients live down the street, across town and around the world. Getting in touch is easy by phone, email, or Signal. Send me a message and see how I can help!